They thrive on collaboration with people who are as fired up about type as they are.Įnergized by history, vernacular lettering, and unorthodox graphic design practice, Ben and Jesse chase new ideas for typefaces that are as clever as they are technologically robust. XYZ Type draws original typefaces and logotypes from scratch, customizes versions of their retail typefaces to tailor them to a client’s specific needs, and fine-tunes client logotype sketches. Their custom and retail projects mutually reinforce one another-some begin life as client commissions, while others are speculative designs that Ben and Jesse believe fill a commercial niche. After hiring each other back and forth and realizing they worked well together, the pair launched XYZ Type in 2017 to merge their respective strengths and extensive experience crafting typefaces and lettering for major brands, cultural institutions, and publications. Ben Kiel and Jesse Ragan make useful, quietly offbeat fonts at their independent digital foundry, XYZ Type, which operates in the interwebs between St.